Stop and consider. In their advertisements, almost all accident lawyers adopt variations of the following, “we will get you what you deserve.” It’s said, “People hear only what they want to hear.” And if one hears or sees this catch-phrase in an ad, what’s forgotten is what’s also implied in that what you deserve statement. People hear only the part about how they deserve to get something. What’s not heard is that ‘if you don’t deserve it, you won’t get it.’
In other words, even getting past the question of who’s at fault in an auto accident, if an insurance adjuster or a jury doesn’t deem your injuries of sufficient importance or value, you may get very little compensation or none at all.
The non-injured victims of a car accident face the “good news and bad news” dilemma. If there’s no injury, the good news is “you aren’t hurt.” And the bad news is “you aren’t hurt.” And so that’s the reality check, implied, but left unsaid in these advertisements. If you aren’t seriously hurt, you don’t deserve serious compensation. And if you aren’t hurt at all, you don’t deserve anything at all.
This is why these types of advertisements are so insidiously clever and so universally commonplace. Listen closely for the magic words “you deserve” next time an accident lawyer ad pops up on radio or television. Google the phrase on the Internet and be amazed at how often the magic words come up. And while the language may not skirt the substance, it certainly dances over the spirit of lawyer ethical rules prohibiting public communications that are misleading and deceptive. After all, surely you can’t blame these lawyers if people hear only what they want to hear.