Nevada personal injury lawyer Glen Lerner has long been known for television commercials, which stray just at or near the shifting boundaries of good taste. He’s made prior mentions here, including his dancing lawyer ad at “Does the recession mean more in-your-face ads ahead?” and again at “Why do lawyers advertise?”
And I still remember his circa 1998 t.v. commercial in Reno, Nevada where, dressed in a football uniform, sans helmet, Lerner was shown tackling a blocking sled.
Yesterday, a Phoenix personal injury lawyer tipped me off about Lerner’s latest advertisement. It apparently ran on local stations in Las Vegas during last Sunday’s Super Bowl and is the talk of the town in local auto accident lawyer circles.
But with tasteless accident lawyer advertisements so commonplace, like the ‘libel-proof’ defense in defamation, it’s inconceivable there could be further erosion of reputation.
Yet in spite of this, local personal injury lawyer tongues are a-waggin’ indignantly over this latest ad.
Lerner is also well known in the Phoenix market thanks to his prolific slate of local commercials and billboards, albeit here, he is known under his Arizona reincarnation as “Lerner and Rowe.”
Lerner may have meant the ambulance-chasing lawyer ad as good-natured tongue-in-cheek. But for some, his Nevada t.v. commercial may have been too cheeky. Yet, isn’t this par for the course?
And just this past Christmas, a Phoenix accident lawyer sent me and apparently every other lawyer in town, ‘seasons greetings’ featuring a photo of a smashed up car on the front of the greeting card. Hmm, such greeting cards are always in ‘good taste’ regardless of the season, aren’t they?