Admittedly, my focus was on the attendant ethical minefields that potentially arise from the use of these virtual aids and web-based office tools. However, Zimmerman’s report in “Small Business Guide” is more upbeat and less circumspect. She instead discusses and mentions a trove of available products that do things like perform cloud-based accounting; digitize and manage content; track emails; manage tasks; and even calendar appointments online. Mentioned, for instance, was lawyer Sonia Gallagher who uses online appointment management software that invites prospective clients to schedule their own preliminary consultations and meetings.
Also reported was the use of virtual assistants by small businesses and by what Zimmerman cleverly calls “solopreneurs.” But to paraphrase Zimmerman, ‘sololawpreneurs,’ unlike non-lawyer solo entrepreneurs, still have a lot more to worry about when capitalizing on technology.