This month marks 3 years since I started blogging. There’s nothing particularly special about that milestone. Blogs come and go. And lawyer blogs in particular have the shelf life of a banana in the Arizona sun. More noteworthy was our Golden Retriever turning 10 and our Doberman turning 9 last month. For those who love big dogs, these are the worry years.
But as far as blogging’s concerned, with almost 9 million bloggers competing for eyeballs, there’s plenty of company. Thankfully, the number of legal-related blogs is much smaller notwithstanding a recent prognostication that a deluge of legal blogs was coming.
I doubt a flood is on the way, though. It’s tough just sticking around. Perhaps that’s why lawyers, always a self-congratulatory bunch, like to annually throw themselves a bone of recognition just for blogging.
Blogging requires time, dedication and consistency. And that glosses over the most important considerations, which are to provoke and to entertain.
As for striving to “entertain,” I think that mostly leaves off all those law blogs that are merely advertising fronts trolling for clients. For myself, better to find bemusements from my oft-quoted Eric Sevareid mission “To comfort the afflicted and afflict the comfortable” or from poking fun at the profession’s passel of the pompous and the self-absorbed. I just knew, for instance, I should have included the smart-mouthed “Unless you’re here to wipe my ass, I think we’re through“ nose-hair clipping Deputy D.A. Ellis Loew on my contrarian list of not the greatest legal movie lines of all time.
I still remember smiling inwardly when I read a young lawyer’s fatuous advice on how to build blog traffic. He said that a newbie blogger must quickly produce 500 blog posts to gain wide readership. Since spewing that advice, however, this fellow has had at least 3 iterations of his law-related blog. Plus I don’t think he’s yet to take his own advice and produce 500 blog posts.
Generating that many blog posts in a short span of time is difficult – – even if you toss content quality aside and produce only brain infarctions.
In 3 years, for example, this post merely marks my 452nd effort. Hopefully, during that time, there haven’t been too many instances of brain boredom.
As for the road ahead, purposefully unintentional and intentionally purposeful, my credo remains “snarky but substantive.”
Credits: “bananaabortion” by mugley via Creative Commons-licensed content requiring attribution and share alike distribution at Flickr; “Can I come in now? Please? I promise I’ll share….” by Carly & Art Carly Lesser & Art Drauglis via Creative Commons-licensed content requiring attribution and share alike distribution at Flickr; “Fart” by fieldhat via Creative Commons-licensed content requiring attribution and share alike distribution at Flickr.