About a year ago, I again posted about how far, in the minds of some, the ‘noble profession of law’ has slipped its ‘surly bonds‘ — but not ‘to touch the face of God’ — thanks in part to lawyer advertisers.
Ah, thank the lawyer hordes relentlessly pursuing virtually unrestrained inventively immoderate ways to differentiate themselves in a glutted legal market.
One of my ‘favorite’ examples of the inventive immoderation remains 2011’s “Chasing ambulances? Some say lawyer’s latest ad crosses taste boundaries.” 1
Meanwhile, those subscribing to the more prosaic view of lawyers as members of Benjamin M. Palmer’s long ago “solemn priesthood”2 remain shocked, aghast and dismayed.
But get a grip — of whatever, including all four cheeks if you have to. After all, those who take a business-minded view of the law will instead deem such off-the-wall efforts as merely needfully aggressive stratagems to project a requisite brand and market differentiation.
Consumer attention-spans are short; shock-value diluted; social media cheap and available; and reality-television the exemplar. Therefore, the law-as-business types while possibly conceding without much lamentation that the boundaries of good taste are stretched, will nonetheless pronounce those boundaries incalculably elastic in a crowded marketplace. See, for instance, “Super bowl, super-sized and Jamie Casino’s super advertisement.”
So she says. For yet another, see Anthony T. Kronman’s now 20-year old tribulation, Lost Lawyer: Failing Ideals of the Legal Profession.
But meantime, there’s this from a member of the California bar:
And a Happy Belated New Year.
 For a different take on an ambulance-chasing lawyer, see Wallace T. Figg from John Grisham’s hilariously delightful novel, The Litigators.
 Decrying “selfish utilitarianism” and “materialism,” the good Rev. Palmer high-mindedly wrote, “It is filling the noble profession of the law with mendicant attorneys, prostituting the solemn priesthood of their office by opening the subterfuges of legal chicanery to villainy and fraud.” – Johnson, Thomas Cary, The Life and Letters of Benjamin Morgan Palmer, Presbyterian committee of publication, 1906
Photo Credits: Benjamin M. Palmer (1818-1902), Wikimedia Commons, public domain.